Blue Cross Blue Shield of Nebraska
In a time when we have all been reminded just how valuable our health really is, Blue Cross Blue Shield of Nebraska set out on a bold journey to freshen and lift their brand. Wanting to cut through the clutter of the typical healthcare commercial, the focus of the new brand campaign is centered around how important their members’ health journey is to them, and they want to share these inspiring stories.This new direction features a glimpse into the moments that challenge us. Push us. The moments of joy! It is at the heart of everything they do, and our goal is to capture those authentic moments from REAL Blue Cross Blue Shield members (NO ACTORS!). This ongoing campaign is a collection of commercials for on air and extended vignettes for digital, which create a raw, emotional connection between those sharing and those watching each story.