When we approached Rock n Joe in Lincoln, NE., a locally owned coffee shop chain, they were just getting off the ground (pun intended). The establishment was the first location to make it out of its main footprint on the east coast, and we wanted to collaborate with the owners to ensure it would resonate with the local area. Our goal was to utilize the corporate provided brand identity, but give it a more localized feel by way of a boost campaign that focused on content creation and social media marketing. The campaign consisted of a variety of video assets that featured the space, the products they offered and the story they wanted to tell to the community. The end result was a successful campaign that helped boost sales and return customers who keep coming back to get rocked by RnJ in Lincoln!

‍